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Discount Report: How High Are Discounts by Category
Analysis of 3,806 active offers from 531 shops. Own data from VoucherZen, updated: 7 November 2026.
Key findings
- Across all percentage offers (522), the advertised discount averages 25.7%, with a median of 20%.
- Advertised discounts are highest on average in Food (39.2%) and lowest in Tech (22.0%).
- 2% of offers need a voucher code, the rest are activated directly via the link.
- 1% of offers include free delivery as a benefit.
Discounts by category
| Category | Offers | Shops | Avg. discount | Median | With code | Free delivery |
|---|---|---|---|---|---|---|
| Food | 148 | 10 | 39.2% | 50% | 1% | 2% |
| Beauty | 64 | 14 | 33.2% | 30% | 3% | 3% |
| Sport | 63 | 10 | 32.3% | 25% | 0% | 3% |
| Home | 87 | 16 | 26.9% | 25% | 1% | 6% |
| Fashion | 227 | 53 | 23.4% | 18% | 7% | 6% |
| Tech | 119 | 15 | 22.0% | 15% | 3% | 2% |
How percentage discounts are distributed
| Discount band | Offers | Share |
|---|---|---|
| under 10% | 37 | 7% |
| 10 to 19% | 208 | 40% |
| 20 to 29% | 99 | 19% |
| 30 to 49% | 83 | 16% |
| 50% and more | 95 | 18% |
Shops with the most active offers
Amazon (1315)AliExpress (71)Artotel (65)eBay (64)Sainsbury's (47)Costco (46)ASDA Groceries (44)Lidl (40)Aosom (39)Anker (37)
Methodology
- Data basis: all active, unexpired offers on VoucherZen (UK) at the time of the visit. The data comes from affiliate programs and retailer feeds.
- Percentage discounts: only offers that state a percentage between 1 and 90% (522 of 3,806). Fixed amounts, free gifts and offers without a value are not included.
- Meaning: these are values advertised by retailers, mostly as 'up to' figures. They say nothing about basket, brand or minimum spend and are not an actual average price reduction.
- Categories: as on the category pages, each shop belongs to exactly one category. Categories with fewer than 20 offers or fewer than 5 shops, and unassigned shops, are not shown in the table but are included in the totals.
You may quote this page, please link back to it. See current offers under All Deals, tips on the blog and seasonal offers on Black Friday.
Frequently asked questions
What does the Discount Report show?
It analyses all currently active offers on VoucherZen: how high the advertised percentage discounts are on average, how often a code is needed and how many offers include free delivery.
Are these the discounts I get at checkout?
No. They are the values advertised by retailers, often as an 'up to' figure. The actual discount depends on the item, minimum spend and conditions.
How often is the report updated?
The figures are calculated from the current offer base on every visit. The date above shows when it was last calculated.
